CASE STUDY

2x mobile phones: one with casino online screen and the other with sport bet screen

Gambling Advertising

ADM+S Researchers are exploring a series of questions about the targeting of gambling ads, including the rhythm of ad buys (around sporting events, tax refund day, and typical paydays), patterns of demographic targeting, ads that contain gambling content (including cryptocurrency scams and “social” gambling apps) and the other types of ads received by those who receive gambling ads .

Key categories include sports betting, online casino, online games with gambling content (‘social’ gambling), and lottery advertising.