CASE STUDY
Gambling Advertising
ADM+S Researchers are exploring a series of questions about the targeting of gambling ads, including the rhythm of ad buys (around sporting events, tax refund day, and typical paydays), patterns of demographic targeting, ads that contain gambling content (including cryptocurrency scams and “social” gambling apps) and the other types of ads received by those who receive gambling ads .
Key categories include sports betting, online casino, online games with gambling content (‘social’ gambling), and lottery advertising.
PUBLIC RESOURCES
The Australian Ad Observatory: Key Insights and Future Plans Webinar
This webinar brings together researchers and partner organisations involved in the project to discuss findings from the first phase of research and introduce the second phase of the project, which will expand data collection to include the full range of platforms accessed by mobile devices and focus on distinct cohorts of targeted users.