Older man speaking to someone virtually on laptopOlder man speaking to someone virtually on laptop

Digital media for the prevention & mitigation of antimicrobial resistance (AMR)

Author Natalie Campbell & Loren Dela Cruz
Date 8 February 2022

ADM+S researchers Prof Deborah Lupton and Prof Kath Albury will examine digital health in the post-COVID-19 context and the related opportunities for strengthening action on antimicrobial resistance (AMR) in an online discussion on 2 March 2022 from 3-4pm.

Digital media are increasingly important in healthcare and, since the COVID-19 pandemic, have gained additional impetus. Digital health can serve consumers and practitioners with information and advice and be harnessed for communications and education. Consumers can shape digital media and establish sites for support, action and the generation of new insights into healthcare. Online consults and scripts are also increasingly common, with direct implications for antimicrobial use in community settings. In addition, digital media have been used to promote awareness of AMR and to assess the impact of public communications. In this roundtable, leading experts examine digital health in the post-COVID-19 context and the related opportunities for strengthening action on AMR.

AMR refers to the mechanism of microorganisms changing in response to exposure to antimicrobial drugs. This means people are at higher risk of contracting severe illnesses, have a lower chance of treatment success, and will endure lengthier, intense, more costly health care. With the evolution of digital health in the post-pandemic climate, researchers have identified an opportunity to respond to the global concern of AMR.

Prof Deborah Lupton is an interdisciplinary researcher, spanning sociology, communication and cultural studies with a specific interest in the digital sphere. She is a SHARP Professor in the Faculty of Arts & Social Sciences at UNSW Sydney, working in the Centre for Social Research in Health and the Social Policy Research Centre; and leads both the Vitalities Lab and the UNSW node of the ADM+S Centre.

Prof Kath Albury is an ARC Future Fellow, leading the ‘Digital and data literacies for sexual health policy and practice’ reseach project (2022-2026). She is Professor of Media and Communication at Swinburne University of Technology, where she co-leads the Digital Inclusion Program in Swinburne’s Social Innovation Research Institute (SIRI).

This event is presented by the Social Science Network in AMR in partnership with the ARC Centre of Excellence for Automated Decision-Making and Society.

Register to attend.


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