Prof Flora Salim is a Chief Investigator at the University of New South Wales node of the ARC Centre of Excellence for Automated Decision-Making & Society (ADM+S).

Flora is the inaugural CISCO Chair of Digital Transport, UNSW Sydney. Her research sits in the cross-cutting areas of ubiquitous computing, machine learning, and data science, with specific interests on representation learning of spatio-temporal and mobility behaviours and data-efficient learning with multimodal sensor data. She has received more than $10M in research funding in the last 10 years.

Her research has been funded by Australian Research Council (ARC), Victorian Government, Microsoft Research US, Northrop Grumman Corporation US, Rheinmetall Defence Australia, Qatar National Priorities Research Program, IBM Research, Alexander von Humboldt Foundation, Bayer Foundation, several city councils, and many other industry and government partners/funders.

She has received several fellowships in the past, including Humboldt Fellowship, Humboldt-Bayer Fellowship, Veski Fellowship, and ARC Postdoctoral Industry (APDI) Fellowship.

She serves as a member of the Australian Research Council (ARC) College of Experts. She is a Chief Investigator of the ARC Centre of Excellence in Automated Decision Making and Society, co-leading the Machines Program and the Transport and Mobilities Focus Area. She serves as an Editor of Proceedings of the ACM on Interactive, Mobile, Wearable, Ubiquitous Technologies (IMWUT), an Editorial Board member of Nature Scientific Reports, Associate Editor of ACM Transactions on Spatial Algorithms and Systems, and an Area Editor of Pervasive and Mobile Computing.

She was a Visiting Professor at University of Kassel, Germany, and University of Cambridge, England, in 2019. She is an Honorary Professor at the School of Computing Technologies, RMIT University, and an Associate Scientist at ELLIS Alicante, Europe. She obtained her PhD from Monash University in 2009.