PROJECT SUMMARY

Generative Authenticity

Focus Areas: News & Media, Mobilities, Social Services, Health
Status: Active

Authenticity is a key problem for understanding and managing the impacts of generative AI and synthetic media in society, and a central target for automated decision-making systems in the information and media environment. From trustworthy news reporting to identity verification for social services and the everyday risk of scams, generative AI and synthetic media present significant real-world implications for practitioners, institutions, and publics in Australia and elsewhere. 

A wide range of technical solutions collectively understood as authenticity infrastructure promise to address these issues; but if adopted and embedded at scale, some of these solutions could have potentially significant downstream effects on stakeholders and implications for society.

This project will critically examine the assumptions underpinning these developments and debates, assess the technical and legal challenges associated with them, and explore novel technical responses that contribute to more responsible, ethical and inclusive ADM systems.

In doing so, the project will draw on the multidisciplinary  expertise of the Centre and our partners explore authenticity as both a socio-technical challenge and as a contested cultural idea. We address these challenges in practical and experimental ways within the innovative and Generative AI Test Range environment. It will also examine what happens after any determination of authenticity, including mechanisms for explaining and communicating determinations and increasing trust in such measures.

PROJECT OBJECTIVES

  • Produce a cross-disciplinary understanding of the problem of authenticity in the context of Generative AI;
  • Study and map the field of Authenticity-as-a-Service (AaaS), providing a detailed account of its infrastructure, operations, and political economy; 
  • Analyse how the integration of authenticity infrastructure is already playing out in practice in specific sectors, and impacting or likely to impact specific communities;
  • Within the Generative AI Test Range environment, simulate and evaluate competing ADM techniques for addressing the problem of authenticity in a range of real-world scenarios; and
  • Build on our findings to develop improved tools and techniques, and produce and share guidelines for explanation and communication for a range of stakeholders and audiences.

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RESEARCHERS

ADM+S Associate Director Jean Burgess

Prof Jean Burgess

Project Co-Leader and Chief Investigator,
QUT

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ADM+S Chief Investigator Christopher Leckie

Prof Christopher Leckie

Project Co-Leader and Chief Investigator,
University of Melbourne

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ADM+S Chief Investigator Anthony McCosker

Prof Anthony McCosker

Project Co-Leader and Chief Investigator,
Swinburne University

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Michael Richardson

Assoc Prof Michael Richardson

Project Co-Leader and Associate Investigator,
UNSW

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Jake Goldenfein

Dr Jake Goldenfein

Chief Investigator,
University of Melbourne

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Prof Flora Salim

Prof Flora Salim

Chief Investigator,
UNSW

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Jeffrey Chan

Assoc Prof Jeffrey Chan

Associate Investigator,
RMIT University

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ADM+S Investigator Sarah Erfani

Dr Sarah Erfani

Associate Investigator,
University of Melbourne

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ADM+S Investigator Timothy Graham

Assoc Prof Timothy Graham

Associate Investigator,
QUT

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Ariadna Matamoros Fernandez profile picture

Dr Ariadna Matamoros-Fernández

Associate Investigator,
QUT

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Dr Aaron Snoswell

Dr Aaron Snoswell

Associate Investigator,
QUT

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ADM+S partner investigator Wiebke Loosen

Prof Wiebke Loosen

Partner Investigator
Hans Bredow Institut

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ADM+S Investigator Julia Stoyanovich

Assoc Prof Julia Stoyanovich

Partner Investigator,
New York University

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Ned Watt

Ned Watt

PhD Student,
QUT

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Daniel Binns

Dr Daniel Binns

Affiliate,
RMIT University

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William He

Will He

Affiliate,
QUT

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Dr Silvia Montaña-Niño profile picture

Dr Silvia Montaña-Niño

Affiliate,
University of Melbourne

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Luke Munn

Dr Luke Munn

Affiliate,
The University of Queensland

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Michelle Riedlinger

Dr Michelle Riedlinger

Affiliate,
QUT

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TJ Thomson

Dr TJ Thomson

Affiliate,
RMIT University

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Kevin Witzenberger

Dr Kevin Witzenberger

Affiliate,
QUT

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PARTNERS

ABC logo

Australian
Broadcasting
Corporation

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Hans Bredow Institut Logo

Hans Bredow
Institut

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