Thesis Title
Digital advertising and cultures of alcohol consumption on social media platforms

Research Description
Lauren’s (she/her) PhD considers how platform consumer cultures are structured by digital advertising, through an examination of alcohol promotion and online expression of drinking culture. The project aims to address current limitations in the study of ephemeral, unobservable digital advertising by implementing novel digital methods and synthesizing a range of existing data, including from the Australian Ad Observatory. Lauren draws on media, gender, and critical algorithm studies in her work, as well has her previous industry experience in marketing and advertising.

Supervisors
Assoc Prof Nicholas Carah
Dr Giselle Newton
Prof Daniel Angus