ADM+S welcomes new Partner Organisation and Investigator from the University of Bristol
Author ADM+S Centre
Date 20 November 2025
The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) is delighted to announce the University of Bristol as a new Partner Organisation, and Professor Melissa Gregg as a Partner Investigator to the Centre.
Professor Gregg joins ADM+S from the University of Bristol Digital Futures Institute (BDFI), where she leads research on carbon reduction in computer hardware and software, the history of high tech innovation and the environment, the future of work, and new use cases for artificial intelligence and augmented reality in collaboration with Meta Reality Labs.
Professor Gregg previously served on the ADM+S International Advisory Board (2020 – 2024) and brings extensive experience bridging academia and industry. Before joining the University of Bristol, she spent a decade at Intel, where she led User Experience Research in the Client Computing Group, and contributed to a range of product initiatives, including the research that launched Intel EVO laptops.
As Senior Principal Engineer in Intel’s Software and Advanced Technology Group, she established the first product team focused on carbon emissions reduction for the CTO, and has since worked as a sustainability advisor to Lenovo, ASML and Meta.
Further intersections include the analysis of social media platforms, digital inclusion and the digital gap, inclusive AI, advertising, culture and authenticity, community and DIY technology; and future imaginaries and intersectionality.
ADM+S Director, Distinguished Professor Julian Thomas said that the partnership will further strengthen our international collaboration with the UK, building on shared priorities around responsible innovation and the social and environmental impacts of automation.
“We’re delighted to join the University of Bristol in our research efforts and to welcome Professor Gregg to the Centre as a Partner Investigator,” he said.
“Professor Gregg’s focus on sustainability and her extensive understanding of how technology shapes everyday life from academic and industry perspectives is an invaluable contribution to the Centre’s research.”
Through this partnership both BDFI and the ADM+S aim to connect academic research, industry, government and the community sector to develop responsible, ethical and inclusive automated decision-making systems.
