CASE STUDY
Advertising for Unhealthy Foods
This research strand addresses concerns that unhealthy food is being over promoted through highly persuasive means such as ‘meal deals,’ overly large portions, targeting to vulnerable people and targeting at particular times of day.
ADM+S researchers Nic Carah and Christine Parker will be working with VicHealth and other collaborators to investigate how users see sequences or gambling, alcohol and unhealthy food as variable packages of advertising by ‘harmful industries’.
PUBLIC RESOURCES
The Australian Ad Observatory: Key Insights and Future Plans Webinar
This webinar brings together researchers and partner organisations involved in the project to discuss findings from the first phase of research and introduce the second phase of the project, which will expand data collection to include the full range of platforms accessed by mobile devices and focus on distinct cohorts of targeted users.
RESEARCHERS
Prof Christine Parker
Chief Investigator
Prof Nicholas Carah
Associate Investigator
