CASE STUDY
Scam Ads
In soon to be published research, the Ad Observatory project has identified more than one hundred unlawful scam ads showing photoshopped pictures of celebrities such as David Koch and advertising unlawful ‘get rich quick’ style scams.
These ads are clearly unlawful and the Australian Competition and Consumer Commission is currently seeking to take enforcement action against Meta for allowing ads like these to continue to appear in such numbers and causing such harm on their site.
PUBLIC RESOURCES
The Australian Ad Observatory: Key Insights and Future Plans Webinar
This webinar brings together researchers and partner organisations involved in the project to discuss findings from the first phase of research and introduce the second phase of the project, which will expand data collection to include the full range of platforms accessed by mobile devices and focus on distinct cohorts of targeted users.
RESEARCHERS
Prof Mark Andrejevic
Chief Investigator,
Monash University
Dr Christopher O’Neill
Affiliate,
Deakin University