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It’s complicated: Australian media firms were breaking up with Facebook long before the infamous 2021 news blackout
Author Kathy Nickels
Date 28 June 2021
In an article published in The Conversation, James Meese (Associate Investigator at ADM+S), Edward Hurcombe (QUT) and Franscesco Bailo (University of Technology, Sydney) share their findings from their recent peer-reviewed research about the impacts of Facebook’s algorithmic distribution on Australian news media.
Based on a data set of 2 million unique posts, from January 1 2014 to December 15 2020, this article clearly demonstrates a decline in Facebook news engagement since 2014-16.
The authors conclude that “news media outlets can no longer rely on Facebook for easy engagement and audience growth. Whether by choice or necessity, they are already courting readers elsewhere.”
Listen to the ADM+S Podcast Facebook ‘Unfriends’ Australian News.
