Seamus Byrne is an award-winning journalist and commentator, exploring the digital world and its impacts on business and culture since 2001. Seamus was the launch editor for Gizmodo Australia, APAC Editorial Director for CNET, and remains a regular commentator on technology and innovation for the ABC.

Thesis title
Affectation in the performance of authenticity and its impact on audience trust and engagement on social media platforms

Research Description
The thesis aims to look at where online cultures are adopting generative AI media as part of their in-group identity.

Supervisors
Prof Michael Richardson, UNSW
Dr Ariadna Matamoros-Fernández, QUT