Researchers at QUT and UNSW are conducting a survey to find out how everyday Australian adults think and feel about Voice AI (QUT Ethics Approval Number 10602). This research project represents a pilot study within a broader project called “Generative Authenticity,” where we examine how generative AI impacts on authenticity issues in media and cybersecurity. Our research is affiliated with the ARC Centre of Excellence for Automated Decision Making and Society (ADM+S).

Generative AI is playing an increasing role in media production. This includes the use of “Voice AI” — that is, generative AI technologies that synthesise, clone, and modify the human voice. Voice AI can be used to create voiceovers, podcasts, or audiobook readings, and can also contribute to problems like deepfakes. Yet we don’t know enough about how audiences understand, experience, or respond to Voice AI in audio media. We are keen to discover how you feel about Voice AI, as well as whether you might have experienced it already (even if you haven’t). Your input will help us gather important data on how Voice AI is emerging in audio media, and where (e.g., news or entertainment).

We are therefore conducting a pilot survey via an online questionnaire, to determine how everyday Australians experience, think and feel about Voice AI in audio media. Our survey will help us understand how laypeople think and feel about these technologies, which is essential for us to design future research that is targeted and useful.

You are invited to participate in this research project because we want to hear about your attitudes towards and any recent experiences with Voice AI in audio media. We will ask you about your audio listening habits; your level of experience with AI and whether you think you’ve ever heard a synthetic voice; and the contexts and conditions in which you feel most strongly about Voice AI. We ultimately aim to find out where we should direct our future research.

We have included some samples of Voice AI in case you’d like to listen to them before doing the survey. Please find these below.

Participants can choose to complete the survey anonymously. However, if you’re open to participating in further research on this topic, you can also choose to provide your email address as an expression of interest for future research recruitment. This information will be stored confidentially, separated from the survey data before analysis, and only used to contact you about future opportunities to participate in our work (est. mid-2026).

Research contact: p.matich@qut.edu.au